We are a film production company from the north! Tussilago was founded in 2003 in the icy city of Gothenburg and in 2015, we opened up our London office.
We are a highly creative production company providing excellence, innovation and expertise in advertising, film, and TV.
Because we love it!
Storytelling and moving content is our passion. We always strive to excel in every project we take on, making sure to deliver high quality productions where we control the process, from end to end.
Gripsholm - Shadow of love (2015) - documentary
Tussilago returns to documentary filmmaking with the documentary “Gripsholm - Love in the shadow of war”.
A true story of love and bravery during the second world war.
Produced in cooperation with Swedish Television this documentary premiered with good reviews in June 2015.
Head over to www.gripsholm.net to learn more about the film.
NIKE BE TRANSFORMED - TV-SPOT
Nike set out to make an online advertising campaign for Nike Women, Be Transformed, featuring women whose exercise takes on extra power with the aid of animation.
It was distributed throughout Asia Pacific in cinema, TV, digital (mobile and website), print, out-of-home and in-store.
The intention was to make four different 30s spots, using four different animation techniques, transforming the main character from live action footage to an animated version of herself. We were assigned, by the New York based agency Curious Pictures,
to make the spot “jump rope” which features animation and characters made in 3D.
We got a rough storyboard and outline of the plot from Curious Pictures.
Mel Lozano, who is the main character of our spot, was going to be rope skipping
in a basement environment when the ground suddenly starts to crack up,
and reveals a layer of burning lava underneath.
As evil hands reach up through the ground and try to drag her down,
she transforms into an animated version of herself and uses the jump rope
as a whip, to break out through the sealing and her freedom.
We immediately started working on a 3d version of Mel Lozano (who by the way is an Ultimate Frisbee player) and we went through several different versions and styles, simultaneously working on making realistic lava, and animatics to get a feel for the timing of the spot.
When we started piecing everything together, it just didn’t feel right. It felt to dark, dangerous and negative. We wanted the feeling to be uplifting, exciting and positive, so we threw everything out and started over from scratch.
After tons of animatics, character designs and brainstorming we came up with the concept of “funk city”, and the New York based director Rohitash Rao, loved it so much that he instantly flew to Sweden to join us in the finalizing of the spot.
Everything had changed, and the main character had gone from being a realistic-looking version of Mel Lozano, to basically being a cube with legs and arms, jumping around on crazy-looking hairy houses. But everybody was very happy in the end, in funk city!
JAMES PATTERSON THE GIFT - TV-SPOT
We were contracted by the international bestselling author James Patterson to create a commercial for the release of his new novel Witch and Wizard
The previous book in the series spent five weeks on first place in the New York Times bestseller list and James Patterson books has together sold over 220 million books worldwide, so we knew this one would get some attention.
Together with director Leopoldo Gaut from James Patterssons production-company
we created a storyline and a visual look that would capture the essence of the book´s magical world.
Since "The Gift" is the second book in the very popular Witch and Wizard series one of the main challenges was to transfer the look and feel of the books universe to film.
Early on it was decided to use actors against a backdrop of a highly stylized version of a high security prison of the future. To not upset the books huge fan base it was also necessary to find the exact right actors to portray the siblings Witch and Wizard.
The storyline was developed into a 30s second commercial that could be cut down to a 15s version.
After sorting through a staggering 221 different actors the casting process narrowed down the choices to a handful for each part.
Casting videos were made and sent directly to James Patterson who decided who he though best reassembled the books characters. At the same time the art director Klaus Lyngeled was working on the concept art for the commercial.
He vaguely recalled seeing a magnificent old building on his last trip to Berlin that proved to be an old WW2 anti-aircraft-artillery-tower. The style of this concrete giant inspired the design of the futuristic prison.
And after 3 weeks work on concept art and casting, the look and choice
of actors was finally ready.
The commercial was shot on our in-house soundstage in Gothenburg and all post-production was done during 4 intense weeks by our visual fx-team.
The commercial aired on national TV across the USA during 2010-2011.
The book climbed the bestseller-lists and has now sold millions of
copies worldwide, safely securing James Patterson's place among the bestselling
authors in the world.
C-DATE INTERNATIONAL TV-SPOT
After the commercial success of our Be2 project we were asked to develop a concept for another dating-site. This time for a site that has a more casual approach to dating. C-Date may not be the site where you find your true love, but were you hopefully will have a great time while you looking for it.
The challenge was to make the commercial feel classy but with a little tease of a more explicit meeting. C-date is targeted mostly towards women and from the start we knew we had to deliver something that looked more like a sensual perfume ad, than the ordinary dating-site commercial.
A lot of ideas was tried out and discarded until we came up with the idea that was finally chosen. Our initial plan was to end the commercial without any voiceover or tagline, just the web-adress in a very small font. We thought that the viewers would not really get what the hell the commercial was for and log on to the site by sheer curiosity.
But since casual dating-sites at the time were getting a lot of bad media attention that idea was unfortunately dropped in the end.
To give the film its expensive look it was shot at an exclusive art museum in Gothenburg. We hired the whole museum for a day and shoot the commercial with paintings by Rembrandt, Van Gogh and Picasso just out of frame. Sweden is indeed a great country for filmmakers.
The final commercial has aired in 11 countries around Europe and made C-Date one of the biggest casual dating sites.
Santa Maria - No more boring meals
Directed by Björn Fävremark and John Boisen
BE2 - INTERNATIONAL TV-SPOT
Once again we were contacted by the international dating site Be2. They wanted to follow up the success of the Be2 - “heart to heart” campaign we produced for them last year with a brand new TV commercial. We gladly accepted the challenge and immediately started work on concept and ideas.
Since Be2 has over 27 million members and local sites in over 30 countries, finding the key to make the commercial work on a global level was the first priority. This time they also wanted to target specific age-groups, so we decided that the best solution was to make three different commercials, one for each age-group, but with the same theme.
We wanted somehow to capture the feeling of your first, perfect kiss. The butterflies in your stomach, the ground shaking under your feet and the world turning upside-down. We thought that this would be a cool thing to try to visualize. What would all those feelings look like from the outside? Well, this turned out to be a challenge!
We made a quick mockup video with some simple concept-work to get the right feeling, and then we called in ballistics expert David Peter and started to blow things up!
Getting the right look and feel of the explosions was the first challenge, we did not want it to look like a warzone, but it still had to feel explosive and exciting, so we spent a lot of time trying out different techniques, cameras and explosive devices. Many of our friends spent hours in the Gothenburg rain, pretending to be in love and kissing in front of our test rigs, so we could come up with just the right mix of explosion and love.
Using practical effects is always a challenge so we had to do a lot of testing to get all the elements to work together...
But that became a good excuse to torture our intern Patrik with the air-cannon to see that everything synched.
The casting process on this commercial was immense, and we went through over 250 people to find three couples that made a perfect match. The final film was shot during three hectic days on location in Gothenburg, with a few separate days for explosion-plates and effectwork.
In the end it all resulted in four unique TV-spots, airing in 10 different countries around Europe and Australia.
UN - The Kimberley Process
A film made for the United Nations program to stop conflict diamonds from warzones being sold to finance conflicts and oppression.
JAMES PATTERSON - THE GIFT
DANIEL X - ALIEN HUNTER
DUNCAN SHEIK - EARTHBOUND STARLIGHT
This is the music video for Duncan Sheik's song "Earthbound Starlight". It was following the release of his album "Whisper House", which later also was turned into a Broadway musical.
For this project we used our in-house developed live animation tool called "Puppet tool", which allowed us to animate the ﬂat characters in real-time, using mouse and keyboard. The video is composed out of numerous still images, layered on top of each other, and then animated to make the story come to life. The performance parts were made in a similar way, to match the feel of the video. consisting of several plates mixed together with shots of black ink in water.
MCU - Charity
BE2 - HEART TO HEART INTERNATIONAL TV-SPOT
We were hired by the dating site Be2 to come up with a branding concept and a new tv-commercial for the re-launch of their sites.
Be2 has over 27 million members and local sites in over 30 countries so the biggest challenge was to make a commercial that would work in so many different countries and cultures. Most dating commercials at the time seemed to focus on smiling couples sitting in front of the fireplace with a glass of wine in their hands. That pretty much became the blueprint of what we absolutely didn't want to do.
We invented a cute little story about a "Be2 Heart" that wants to help people find their perfect match. The design for the animated heart went through a lot of different versions.
Should he have arms?, a mouth?, ears? and so on, was discussed in painstaking detail until we finally settled on the design of the character. It was vital to get this right since much of the commercial was depending on if you liked the little guy and felt something for him.
Since the story was a bit complex to tell for a 30s commercial we made this crude preview to be sure it could be done. And it came out remarkably close to the finished film.
The final film was shot in a sunny Gothenburg during two days in June and after four weeks of animation and postproduction it aired on tv-channels across the world.
The campaign was a huge success for Be2 and helped them gain big market shares in countries like France, UK, Switzerland and Brazil.
iZettle 12 hour store
iZettle 12 hour store
Commercal for the launch fo the iZettle payment system for the European market.
Directed by our creative duo Björn Fävremark & John Boisen
SEAN KINGSTON - FACE DROP
Once again New York based agency Curious Pictures conﬁded in us, this time to make the animations and effects for Sean Kingston's music video "Facedrop". The music video was co-starred by his animated character alter-ego Lil’ Sean.
Our mission was to design the animated characters based on live action footage already shot in LA. Then to animate and render them, lip-syncing the song and matching them into the background plates.
C-DATE IMAGINE - INTERNATIONAL TV-SPOT
In our everlasting quest to find love and happiness for everybody we signed up for creating another commercial for the matchmaking site C-date.
Our first commercial for C-date was a huge success for them so they wanted us to create something in the same style as the first one.
After going through many ideas that were too similar to the first one, we decided we wanted the story to focus on the benefits on online dating. How you never have to leave your comfortable home but still can find a partner to have fun with, without all the hassle you would normally encounter out on a club.
Our first ideas for this commercial were much more elaborate with a lot of interaction between the couple in the story. But since the format was only 20s we had to scale back on a lot of our ideas to make it possible to tell it in such a short time.
Never keen on doing things the easy way, we also had the insane idea that we wanted to tell the story in one continuous movement without any cuts.
Since we not only love beautiful girls, but all things nerdy, we decided this time to use the nerdiest film-tool of them all, a glorious motion control rig.
This allowed us to tell the story of a girl finding her perfect date and bringing him home in what seems to be one seamless take.In reality we ended up combining 17 different takes, shot with a motion-control rig on a local nightclub.
To make things even more challenging we built the apartment scene entirely in 3d and tracked it in to the end of the shot, making it look like a classy Manhattan loft.
BURGER KING - TV-SPOT
Our friends at the agency Shout came up with the weird and wonderful idea of talking hamburgers for their costumer Burger King. Since we like both hamburgers and animation, Tussilago was the perfect partner to make this project happen.
The first thing we had to figure out was how the hell we would get the burgers to look like they talked. We tried stop-motion, some very crude animation with hands basically shaking the burgers to make them look like they talked.
Luckily for us these test never found their way to the public as they were complete rubbish. But the good folks at Burger King like the concept of our little tests and decided to let us do ten different films at once with the talking burger concept.
We ditched the old school approach and made the burgers in 3D and shot background plates during one long night at a closed Burger King restaurant in Gothenburg.
The films were a success in Sweden and we made another bunch of films for Denmark and Norway with the same concept. The first films were made in 2007 and strangely enough the concept lived on to 2011 when we made a couple of films of a very "Angry Whopper" for a campaign in Norway. A very long lived concept to say the least. The irony is that our lead animator for all these animations is actually a vegetarian that never eats burgers.
Nobel Biocare needed visual content for their big global symposium in New York 2013. Production company Avector contacted us to produce the 3D animation.
The purpose of the film was to illustrate what happens inside the human body when a titanium implant is inserted into human bone. Early on it was decided that the final film would be shown in stereoscopic 3D to give the viewers an unique look of what happens during the healing process.
It took lot of time to understand the medical process and design all the different elements like blood cells and other things that was needed to illustrate what actually happens inside the body when a titanium implant is inserted. The final film premiered in front of over 2000 people in the ballroom of the famous Waldorf Astoria hotel in New York and received a standing ovation from the crowd.
Daniel X - Alienhunter
We were hired to create a trailer, as a promo for the James Patterson's book Daniel X. It was used in a viral campaign on the internet.
We set out to make it full out in CG, which turned out to be a real challenge! Given free hands do develop script and story, based on the characters of the book. We wanted to make an explosive and intense scene that showed the main characteristics and powers of the hero Daniel X (He can create real objects, including people, with his mind. In addition, he has super-speed and super-strength). So we set him up on a rooftop duel with a really vicious alien enemy, made out of millions of ants!
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